Introducing our trailblazing innovation: Listening as a Service (LaaS), an essential component of our People that Matter suite, now supercharged by generative AI. It's time to redefine your focus on what truly matters – less scrolling, more purposeful listening.

LaaS, empowered by AI, expertly harnesses the power of intent across your LinkedIn network. It doesn't just identify connections, but it predicts and interprets trends, needs, and opportunities, creating a robust understanding of those seeking exactly what you have to offer. By utilizing AI, LaaS saves you time and transforms endless scrolling into a curated, targeted experience.

The real magic lies in the AI's ability to generate deep, actionable insights. It can sift through vast amounts of data, extracting valuable patterns that human eyes might miss. AI elevates LaaS from a simple tool to an advanced solution that not only listens but anticipates and prepares you for the ever-evolving needs of your network.

To explore the power of AI-enhanced listening, reach out to us at listen@educatedc.com. We believe in creating a balance of authenticity and technological acumen, fostering an environment where every interaction and relationship is infused with value.

Our approach is focused on enhancing your influence by capturing and retaining your audience's attention. The journey starts with our "Famous 4" framework, in which generative AI can provide assistance in understanding and refining your unique brand attributes.

In your pursuit of building an audience, generative AI can aid in identifying potential followers and trendsetters that resonate with your Famous 4. As you engage authentically and navigate the art of pre-suasion and social selling, AI stands as your steadfast partner, assisting in analyzing trends, refining your approach, and ensuring you remain a powerful player in the Attention Economy.

Pre-Suasion is the art of influence by capturing and channeling attention. Rather than seeking to change what people think, change what they think about instead by directing their attention. The changed focus primes, frames and sets the agenda for our subsequent choices. Smart influence happens before any meeting.

When applying Pre-Suasion to social media, the posting of relevant content can impact a prospects' thinking. As potential customers scan their social networks and see keywords, they subconsciously focus on keywords that match solutions to their problems. The synapses in their brains fire and build a neural pathway to a faster decision. Many business leaders recognize the significance of digital profiles but don't have the resources or knowledge to build strong, consistent influence. At Educated Change, we use science, AI and digital expertise to help organizations and senior executives effectively apply Pre-Suasion. Our clients set the stage before meeting a customer.

*Pre-suasion is based off the work of Robert Cialdini and his book Pre-suasion

“The process of arranging for recipients to be sympathetic to a message before they experience it”

Famous 4

Famous 4 Attention Economy.jpg

The "Famous 4" approach to personal branding is greatly enhanced when combined with the mission of Educated Change Ltd, which is centered around amplifying purpose and building communities. Here's how the integration works:

The Four Quadrants is a concept developed by Ken Wilber that attempts to map all the dimensions of a certain issue, in this case, communication and your WHY. The quadrants are another tool that helps us take into account as many perspectives of reality as possible when communicating. The four quadrants are Personal, Professional, Thought Leadership, and Legacy. Here is a summary of each quadrant, along with examples of the parts and elements that a person would communicate about in each quadrant, and questions that can help people understand how important each quadrant is to their brand and finding their purpose:

Personal Quadrant:

  • Family background and relationships

  • Educational background, including universities attended and degrees earned

  • Hobbies and interests

  • Personal values and beliefs

  • Passion for social causes or personal projects

  • What is your individual purpose, and how does it align with your personal values?

  • How can you reveal your purpose to connect with others who share similar values and build a personal community?

Professional Quadrant:

  • Job titles and positions held

  • Industry expertise and knowledge

  • Problems solved and changes driven in the industry

  • Professional accomplishments and awards

  • Professional goals and aspirations

  • How does your purpose tie into the work you do, the problems you're solving, or the change you're driving in your industry?

  • How can you amplify your purpose to attract like-minded professionals and build a professional community?

Thought Leadership Quadrant:

  • Insights and ideas shared as a thought leader

  • Expertise and knowledge in a particular field

  • Consistent alignment of shared knowledge with personal purpose

  • Community of followers who respect your expertise and are interested in your perspective

  • Contributions to the field or industry

  • How does your purpose guide the insights and ideas you share as a thought leader?

  • How can you consistently align your shared knowledge with your purpose to create a community of followers who respect your expertise and are interested in your perspective?

Legacy Quadrant:

  • Long-term goals and aspirations

  • Change aspired to drive or impact aimed to have

  • Contributions to society or community

  • Building a community that supports your legacy

  • Lasting effect on the world or future generations

  • What is the long-term embodiment of your purpose, and what change do you aspire to drive or impact you aim to have?

  • How can you build a community that supports your legacy and has a lasting effect?

Remember, these are just some examples of the parts and elements that a person would communicate about in each quadrant, along with questions that can help people understand how important each quadrant is to their brand and finding their purpose. The specific details will vary depending on the individual and their personal and professional experiences. By integrating the "Famous 4" with the concepts of amplifying purpose and building communities, Educated Change Ltd's approach to personal branding becomes not just about the individual, but about creating meaningful connections, driving change, and inspiring others within a community. It's about shaping your narrative in a way that resonates with others, sparking engagement, and creating a ripple effect that extends beyond your immediate network.

Finding WHY

Understanding the Four Quadrants can help you find your WHY by providing a framework to explore different aspects of your personal and professional life. By identifying your purpose in each quadrant, you can connect with others who share similar values and build a community around your passions. In the Personal Quadrant, you can explore your individual purpose, including your family background, educational background, hobbies, and personal values. In the Professional Quadrant, you can tie your purpose to the work you do, the problems you're solving, or the change you're driving in your industry. In the Thought Leadership Quadrant, you can guide the insights and ideas you share as a thought leader by consistently aligning your shared knowledge with your purpose. Finally, in the Legacy Quadrant, you can aspire to drive change or have an impact that embodies your purpose in the long term. By exploring each quadrant and identifying your purpose, you can find your WHY and build a community around it.