This is from Jeremiah Owyang in Silicon Valley, and worth reading, (we have shortened it)
How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:
- Clear understanding of customers’ socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers. Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
- Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so. This means a massive change inside of your organization to get ready. Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
- Read the other 10 (no sign-in Required)