How to be a LinkedIn Influencer without LinkedIn’s approval?
1. Becoming a digital influencer starts with “holistically” moving reputation from the physical world to the digital world. Everyone has a circle of influence (Covey) in the physical world; in the digital world you can grow your influence exponentially faster based on communicating across the 4 Life Quadrants. Everyone has 4, and how you use them depends on the type of person you are - or want to be.
The 4 Quadrants are:
- Your personal perspective
- Your work perspective
- You thought leadership perspective
- Your legacy perspective (what you will leave behind)
In simple terms, to become a LinkedIn Influencer, you must effectively communicate these 4 Quadrants digitally.
At Educated Change we suggest you have a plan for what you are willing to share. For example, across which social network, and at what level in a relationship? (People who share too personal too soon in a relationship can push us away) Having an elevator pitch for each Quadrant makes it easy for people to see where you fit into their network. . So, for example, I only use Facebook for family and close friends (the last family reunion had 150 attendees)! I only share things that my family would enjoy, and I turn off the feeds of those that use it to promote or share too much.
Each of the Quadrants connect to people specific to that part of your life. It is the content in these Quadrants that you share with these people. For example, colleagues would come under the ‘professional’ quadrant. Connected people merge and communicate across all 4 Quadrants, and the deeper you go into each of the 4, the closer the relationship.
The other way to be a LinkedIn Influencer is much simpler. Go to your LinkedIn profile, hover over ‘Profile’, and click ‘Edit Profile’. Below your photo, you will see your public URL. Click ‘edit’ and change it to [your name]influencer. I have already taken the word influencer by itself: Http://uk.linkedin.com/in/influencer/.
Wait a couple days and check Google your Google Rank. I was always confused with Peter Klein the Microsoft CFO - since this change I have moved up on page rank!
If you do this remember; you have to replace your old link everyplace you have used it!
Questions please contact Pklein@educatedc.com
By Peter Klein