Entries in Peter klein (14)
Peter Klein the CEO of Educated Change to speak May 8th 2012 at the Brunel Business School at the T4Gov conference. His talk will address Crowd Sourcing and Social Networking with a focus on the financial crises and how it could be solved by the crowd, technology and a change in what people will accecpt.
At Educated Change we teach people how to use all these social media services, tools, smartphones and now I am telling you to disconnect for a day, yes, let it go until you understand the real reasons you are doing this social media and networking stuff. Learn to disconnect or better yet connect at the right time, doing the right things is the reason we started Educated Change.
Facebook just released Timeline, the story of your life or things that you shared. When you run your timeline years from now, don't look back and say is that all I did was post? There were a billion people using Facebook yesterday at the same time for an average of 20 min. Waste of time?
Be smart how you work, play, study, love, hate, but when you do connect don't fool yourself into thinking everyone else in the room thinks you care about them, they know that when you are answering emails, messages or pokes on your mobile you aren't really present. Your kids know it. Your co-workers know it. Your clients know it. Your spouse knows it. You know it. Be honest, get some help and be really connected
We can help you understand how, when and where to connect, we support https://www.daytodisconnect.com .
We see alot of 8 best, or only 3 things you have to do, and 7 best habits, all the books say this is the best way to get your content out, add more visitors... People love to read these, I like to scan these, here is the edited version and my comments
The article explains more, but you will get the major points. Read the entire article
- Social media is relational, not transactional, don't broadcast
- Organizations must have a dedicated social media evangelist. Not sure I agree with this, but ok if you have the money
- An organization should focus on engagement and not on numbers. Are you kidding
- Define your core audience and identify your area of expertise. Agree
- Content is king. YES
- Updates should be consistent and frequent. YES
- A Social Media platform must be manifested. I would say intergrated
- A Profile must be Perfect. Only God and people in tea party are perfect
Just saw the following research, I suggest that people outsource this work, you will not get a return on investment if you put one person on the job, it takes a team, with multiple skills. But interesting research, not sure I beleve the numbers, I talk to companies all day and I am guessing the real number is below 40%
Some 69 per cent of UK firms have or will create such a role, according to research from software vendor EPiServer. Some 28 per cent have already put a social media or community manager in place this year and a further 41 per cent expect to appoint one in the next 12 months.
Read more: http://www.computing.co.uk/ctg/news/2096827/firms-appoint-social-media-managers#ixzz1TI2IDVZR
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