How content can create a worldwide network

In today's economy, we are faced with extremes: An extreme surplus of information and an extreme deficit in economic stability. In this strange environment, people are coming up with new ways to create and connect. Digital and Tech entrepreneurial hopefuls seem plentiful and all of these people want and need the same thing: Information. Smart networkers know that although content is king- you needn't rely on original content alone. Yes, it helps if you can provide some thought leadership and opinion of value, but it isn't necessary to churn out volumes of original content every day. Simply curating and commenting on existing content and helping like-minded people wade through the informational over-load is a a valuable service. Once you establish yourself as a credible source of quality content, you can expand your network. As long as you provide something of value to an audience- they'll ask for more. The following blog is about young people who started a site called Under 30 CEO. These people started in their dorms and homes curating content (creating some as well). Reinventing and re-purposing what was widely available, building a network with trust and credibility. The blog talks about how the content they curate and promote has given them access to a broad network of people around the world. Essentially, social media at work, making the world a smaller place.  

Link to original blog here: http://bit.ly/s5N8Ql

Thought Leadership from the Top Down

An HBS Professor studies and analyses the importance of innovation:

"The book identifies the five skill sets that separate innovation leaders from the middle-of-the-pack:

• Associating—drawing connections between questions, problems, or ideas from unrelated fields
• Questioning—posing queries that challenge common wisdom
• Observing—scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
• Networking—meeting people with different ideas and perspectives
• Experimenting—constructing interactive experiences and provoking unorthodox responses to see what insights emerge

"Top executives... must lead the innovation charge by understanding how innovation works, improving their own discovery skills, and sharpening their ability to foster the innovation of others. "

Read the entire article from Invention Machine Blog

Social media, University learning and Twitter

Peter Klein is a lecturer at Brunel University, here is one of his recent Pod-casts from the University on using Twitter in the class room.  Peter is currently researching and experimenting with that medium in groups of over 100 students.  Early results show students learn and retain more information when using selected social media tools.

Students reading this please email Pklein@educatedc.com with your comments, we need feedback to finish study.

Who is this for ?

You should attend if you want to be a leading thinker, communicator and provide direction to your teams

You might have a job in marketing, digital marketing, communications or PR

You could be a journalist, academic, sales person, accounting, supply chain.

But the things our attendees have in common is a desire to be better communicators, networkers and want to lead.  Our courses are filled with executives and professionals from all types of organizations 

What You’ll Learn 

When you attend an EducatedC course

In a Social Media course from EducatedC

Listening and Monitoring

• Introduction to beginner and advanced social media techniques
• Best practices and executive strategy prior to using social media
• Essential  media tools and services
• Advice on monitoring your brand and reputation
• Listening for a crisis before it happens

Content Creation

• The do's and don't of your social media publishing plan
• Identifying which content is best for social media
• How content can help you reach more people
• Successfully using your 
• Best social media tools and services for content creation

Communication & Metrics 

• How social media is changing communications
• Communication tools and methods
• Managing social media communications
• Measuring brand presence and influence in social media
• Measuring customer satisfaction and ROI in social media
• Evaluating your social media efforts
• Proven social media metrics tools

Legal and Ethical Considerations

• Key legal issues and danger zones in social media
• Practical tips for legal issues in social media
• Must-know social media policies
• Essential contracts and related enforceability issues

Social Media Case 

Case studies: we will be using and reviewing a range of case studies from businesses of various sizes who are using social media as part of their ongoing business marketing