In a recent article in the Guardian Zahir is quoted "Here we see words like selling being replaced with confidence and trust, which signifies a step-change in conventional student recruitment. In theBrunel Business School (Brunel University, London), we put a lot of effort into exposing prospective students to our own ambition and that of our existing student body, while targeting ABB+ students with a unique residential Boot Camp experience."
Is this the new type of selling? Can we hope that not selling becomes the norm and the choices become easy to differentiate?
All of us must remember that digital communication must be done in a mindful, targeted, and strategic way; highly tailored to goals and objectives.
If we follow the research it shows that what happens in the physical world is mirrored in the digital world -only faster, cheaper and with more impact. The question that needs to be answered by Universities is what will the University do for the students digital reputation and ability to get the job they want?