Understanding the concept of not selling

Professor Zahir Irani is Head of Brunel Business School at Brunel University – follow him on Twitter @ZahirIrani1 

In a recent article in the Guardian Zahir is quoted "Here we see words like selling being replaced with confidence and trust, which signifies a step-change in conventional student recruitment. In theBrunel Business School (Brunel University, London), we put a lot of effort into exposing prospective students to our own ambition and that of our existing student body, while targeting ABB+ students with a unique residential Boot Camp experience."

Is this the new type of selling?  Can we hope that not selling becomes the norm and the choices become easy to differentiate?   

All of us must remember that digital communication must be done in a mindful, targeted, and strategic way; highly tailored to goals and objectives.

If we follow the research it shows that what happens in the physical world is mirrored in the digital world -only faster, cheaper and with more impact.  The question that needs to be answered by Universities is what will the University do for the students digital reputation and ability to get the job they want? 

Dinner Debate at TGOV2012 Brunel University

Dinner Prezi and videos  

CEO of Educated Change Peter Klein speaks at Brunel Business School

Peter Klein the CEO of Educated Change to speak May 8th 2012 at the Brunel Business School at the T4Gov conference.  His talk will address Crowd Sourcing and Social Networking with a focus on the financial crises and how it could be solved by the crowd, technology and a change in what people will accecpt.