Simple ways to look at social media usage, all C level people should read

Congrats to Social Media today and Jeff Esposito for great info

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

• 5 percent of online shoppers note that social media influenced them to visit a retailer’s website (Foresee)
• 82 percent of 18-29 year olds utilize a form of social networking (Pew)
• 42 percent of American internet users over 18 actively use Wikipedia (Pew)
• 40% of corporate Twitter accounts engage in some kind of customer service (Burson-Marsteller)
• In 2011 marketers will increase their social media usage by 75 percent (Brian Solis)
• 48 percent of consumers combine social media and search engines in their buying process (GroupM)
• 10.5 percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy (MarketingProfs)
• 97 percent of the top US charities utilize Facebook in their marketing efforts (UMass Dartmouth)
• Of all social networks, YouTube has the highest Net Promoter Score with 50 percent of users saying they would recommend it to a friend (MarketingProfs)
• ~140 Million Tweets are sent each day (Twitter)
• 24 percent of adults have posted a review of a product they have purchased (HubSpot)
• 41 percent of the companies report that there is no staff dedicated to social media (Useful Social Media)
• 89 percent of companies note that social media will become a useful cog in their marketing mix moving forward (Useful Social Media)
• 35 percent of small businesses utilize social media in their marketing mix (eMarketer)
• Facebook expects to bring n $4.05 billion in ad revenues this year (eMarketer)
• Facebook is the leading social network for nine out of 13 Asia-Pacific countries (Edelman)
• One out of every six minutes spent online is on a social network (comScore)
• 73 percent of the US internet population visits Facebook each month (comScore)
• 62 percent of Facebook users between 35-54 years of age have liked a brand (eMarketer)
• 64 percent of Twitter users are female (Pew)
• 85 percent of LinkedIn users are Caucasian (Pew)
• 47 percent of journalists will use Twitter as a source for a story (Digital Journalism Study)
• Less than 3 percent of micro businesses utilize Twitter (Vistaprint)
• 61.2 percent of Facebooking females list themselves as married less than a year, compared to 44.3 percent of males (AdAge)
• The average media site integrated with Facebook has seen a 300 percent increase in referral traffic (Search Engine Land)
• 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand (AllFacebook)
• 96 percent of Americans use Facebook (Business Insider)
• 80 percent of social media marketers are using the platforms to increase brand awareness (eMarketer)
• Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level (Edison Research)
• 46 million Americans check their social media profiles daily (Edison Research)

E-learning conference at Brunel University

http://www.elearning2.org/  Peter Klein is speaking about "The Relationship between Social Media at University and the Students’ First Job"  It is being held on July 6 & & at  Brunel University in the UK

Jobs in collaboration, networking and social media

Educated Change is looking for Research Associates 

Job Description:  Responsible for corporate and individual digital brand management, on-line marketing and thought leadership development.
Educated Change is looking for people that can be part of the new “network digital development program” The program is helping people and companies deliver value from social networking and digital collaboration platforms.  Our people work long hours, in a fast changing environment as they deliver new sales through digital platforms.
We teach you the basics and you apply your work ethic, creativity, knowledge of an industry  and talent to deliver across a variety of platforms.  Twitter, LinkedIn, Facebook and Youtube,are part of our network development process that provides our clients the sales results they are looking for.  
Each team member creates, develops, and finds engaging digital content for distribution through the appropriate digital channels.  We need people that have a firm understanding of digital communication including the use of articles, images, audio, and video content.  This is a job you will learn from as each team member is expected to read and review significant amounts of material, articles, videos, etc. on a daily basis and apply that knowledge to IApps, widgets and to peoples profiles.  Team members need to love working with people as you will meet, speak and/or correspond with clients as you help them evaluate and refine their digital branding/marketing program.   

Educational Requirements:

• Bachelors Degree from an accredited University or other advanced degree.

General Requirements:  

• English speaking - fluent
• Strong people skills

• Prior work experience in a related area helpful but not required.

• Basic working knowledge of HTML 5 and prior experience creating and maintaining websites a significant plus.

• Very strong research skills
• Excellent written and oral communication skills.

To apply please send you CV to info@educatedc.com

Testing a new app

Testing the New Perennial Plate Phone App

Click to read more ...

Gaming and what work needs to become

Understand what need to be done to help people work in this new world order

The author of ‘Game Frame’ talks about how to make life more interesting and engaging through the use of game mechanics. In the fascinating talk:

• Why the future of work is play
• How we’re bored in places that matter – school, work etc. and how to fix this.
• It comes down to motivation and achievement
• The 2 key issues: lack of volition and lack of faculty
• That play is nature’s learning engine

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