Every teenager has social media sites and flicks effortlessly between Facebook, Twitter, Instagram and LinkedIn, whilst their parents are struggling to send an email. It is therefore beguiling to get hold of a whippersnapper like this and hand over the company jewels to them.
"Here, have all the passwords you need, just get our name out there!"
As this article advocates, it is one thing to be 'good at Facebook' and quite another to have the communication, business and innovative skills to represent your company online. Outsourcing to expert professionals who are savvy at social media, understand business culture and dynamics and can meet the needs for your company is a practical and safe option to put your companies online presence into the hands of a trusted business.