1. Go Where the People Are
When it comes down to it, the people of this world speak social media, which means any CEO or C-level executive will need to be fluent in social media in order to keep their companies relevant. “It’s simple math. Executives understand that their time/financial investments need to go where people are spending time, and that’s social media.”
“The average American consumes almost 12 hours of information per day in total (all formats) according to a study by the University of California at San Diego. Nielsen reports that time spent on social networking sites averaged six hours per month globally.”
Activate as many employees as possible to scale genuine engagement and secure surface
2. Invest in People
Most of us who are socially savvy recognize the value of relationships, but for the busy CEO or overworked CTO, the relationship side of social media takes time, and time is money.
Social media is about relationships.”
It’s not common practice for CEOs to promote their Twitter handle in their email signature, but you should
3. Be a Subject Matter Expert
Social media as a means for executives, “To establish yourself as a fascinating subject-matter expert.” become an important — read: must-follow — source of information.
“The test for your social media efforts is whether people find what you post so fascinating that they retweet it (or favor it, share it, or email it). Trust me, today the sincerest form of flattery is retweeting, not imitating, you.”
4. Make it Personal
If you use social media to simply push an agenda, a product or a cause you will not realize the true benefits that these tools provide.”
Just as social media is about relationships, there’s also humanness behind each and every Tweet and Facebook status update. The CEO that can make it personal can connect with the individual beyond the medium.
“I think people want to know who you are. What you do? What makes you tick? Not just hear your marketing agenda. They want to get to know you and you can only engage in that manner if you share some personal information and thoughts.”
share things that are of interest to me
5. Don’t Neglect Internal Social Media