Who is this for ?

You should attend if you want to be a leading thinker, communicator and provide direction to your teams

You might have a job in marketing, digital marketing, communications or PR

You could be a journalist, academic, sales person, accounting, supply chain.

But the things our attendees have in common is a desire to be better communicators, networkers and want to lead.  Our courses are filled with executives and professionals from all types of organizations 

What You’ll Learn 

When you attend an EducatedC course

In a Social Media course from EducatedC

Listening and Monitoring

• Introduction to beginner and advanced social media techniques
• Best practices and executive strategy prior to using social media
• Essential  media tools and services
• Advice on monitoring your brand and reputation
• Listening for a crisis before it happens

Content Creation

• The do's and don't of your social media publishing plan
• Identifying which content is best for social media
• How content can help you reach more people
• Successfully using your 
• Best social media tools and services for content creation

Communication & Metrics 

• How social media is changing communications
• Communication tools and methods
• Managing social media communications
• Measuring brand presence and influence in social media
• Measuring customer satisfaction and ROI in social media
• Evaluating your social media efforts
• Proven social media metrics tools

Legal and Ethical Considerations

• Key legal issues and danger zones in social media
• Practical tips for legal issues in social media
• Must-know social media policies
• Essential contracts and related enforceability issues

Social Media Case 

Case studies: we will be using and reviewing a range of case studies from businesses of various sizes who are using social media as part of their ongoing business marketing