Companies that engage, develop, and promote female talent are more likely to capture a new market and to improve market share. Carolyn Buck Luce is the Executive-in-Residence at the Center for Talent Innovation and an adjunct Professor at Columbia University who teaches "Women and Power." She co-founded Imaginal Labs LLC, a boutique consulting firm, and was a Principal at E&Y--responsible for building a $1 billion global business serving life sciences companies.
How to be a LinkedIn Influencer without LinkedIn’s approval?
1. Becoming a digital influencer starts with “holistically” moving reputation from the physical world to the digital world. Everyone has a circle of influence (Covey) in the physical world; in the digital world you can grow your influence exponentially faster based on communicating across the 4 Life Quadrants. Everyone has 4, and how you use them depends on the type of person you are - or want to be.
The 4 Quadrants are:
- Your personal perspective
- Your work perspective
- You thought leadership perspective
- Your legacy perspective (what you will leave behind)
In simple terms, to become a LinkedIn Influencer, you must effectively communicate these 4 Quadrants digitally.
At Educated Change we suggest you have a plan for what you are willing to share. For example, across which social network, and at what level in a relationship? (People who share too personal too soon in a relationship can push us away) Having an elevator pitch for each Quadrant makes it easy for people to see where you fit into their network. . So, for example, I only use Facebook for family and close friends (the last family reunion had 150 attendees)! I only share things that my family would enjoy, and I turn off the feeds of those that use it to promote or share too much.
Each of the Quadrants connect to people specific to that part of your life. It is the content in these Quadrants that you share with these people. For example, colleagues would come under the ‘professional’ quadrant. Connected people merge and communicate across all 4 Quadrants, and the deeper you go into each of the 4, the closer the relationship.
The other way to be a LinkedIn Influencer is much simpler. Go to your LinkedIn profile, hover over ‘Profile’, and click ‘Edit Profile’. Below your photo, you will see your public URL. Click ‘edit’ and change it to [your name]influencer. I have already taken the word influencer by itself: Http://uk.linkedin.com/in/influencer/.
Wait a couple days and check Google your Google Rank. I was always confused with Peter Klein the Microsoft CFO - since this change I have moved up on page rank!
If you do this remember; you have to replace your old link everyplace you have used it!
Questions please contact Pklein@educatedc.com
By Peter Klein
Here is what you can do to stop the curse of “No-Decision”
When selling large ticket items or projects into Large Accounts and the buyer is a C level type person, you need to check 3 boxes on C's project/budget list.
1. C knows that Key people understand what is being recommended by who, what, where and how much
2. C needs to show that ROI that can be proven and benefits will be delivered faster than other projects under consideration
3. C knows that there is safety in numbers (relative to project size) and people that support the decision have had a chance to express how they feel
And the greatest of these is number 3, large numbers of people supporting the decision and C’s idea get approved.
Having been in sales for the past 20 years every decision had to have those 3 ticks or proof points. No ticks in the box and the phone calls and emails were not answered and next came the words "No Decision". Curse words to the marketing and sales people.
Why? and how to get to yes
"No Decision" shouldn't be mentioned by senior executives because saying those words is a sign of weakness, so the average executive positions “No Decision” as a small setback, a delay and delays cost you money and reputation.
“No Decision” in Large Account Selling and Marketing is what your competitors are selling once your company is selected as the vendor of choice. Selling a "No-Decision" is easier than selling your own goods or services because it appeals to the inner fear and fear sells, especially if you don't have people behind your decision.
People supporting your decision is why in Cialdini's Six Principles of Influence number 3 is "Social Proof". This principle relies on people's sense of "safety in numbers" and for most executives this is critical.
The Digital Leader knows he can help tick box 3 and minimize “No-Decision” with Social Networking. You build a network of people and content behind, around, above and below the project team and executive sponsors by delivering the content and relationships using social networking/marketing. These all become transparent proof points, publicly supported.
Digitally aware sales people and marketing teams have to help the executives in their account build followers, promote them to though leaders and move their reputation into the digital world so when the time comes for the decision, you get to Yes in and outside the company. The decision to Yes is the right people knowing the subject, trusting the executive to deliver ROI and everyone pointing to the proof points.
by Peter Klein
I’ve been reading a bit recently on the subject of LinkedIn endorsements. Various “experts” delivering their wisdom on the how’s and wherefor’s. Paraphrasing, the conventional wisdom is increasingly along the lines, “don’t go crazy, don’t accept every endorsement you’re recommended for if they are not in areas you are trying to promote. Whittle the list down to a short list of those skills crucial to your brand.” And even: “Send a message to the person who recommends you for a less useful skill and ask them to recommend you for one more central to your cause.” Seriously?!
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